LummiBy Udemy
Generative AI • Creative direction • Visual content
OVERVIEW
An ongoing collection of AI-generated imagery created for Lummi, exploring how emerging creative tools can be used to produce distinctive, design-led visual content.
NEEDS
The challenge was to create imagery that remained useful and adaptable without falling into the generic look of traditional stock photography. Each image needed enough character to stand on its own while still working across branding, editorial, social and digital applications.
SOLUTION
The challenge was to create imagery that remained useful and adaptable without falling into the generic look of traditional stock photography. Each image needed enough character to stand on its own while still working across branding, editorial, social and digital applications.
Selected assets
