Sam SchwartzDesigner & Art Director · Johannesburg, South Africa
I build visual identities, campaigns and apparel around the things people care about — combining art direction, design craft and emerging creative tools to turn ideas into distinctive visual worlds.
01 / POSITION
My work moves between culture and communication: a sports story that needs to land quickly, a clothing label that needs a world around it, or a technology brand that needs to feel human. The goal is always the same — make the idea immediate, then give it enough character to stay with people.
02 / SELECTED WORK
01
Artist commission · Apparel · Merchandise
Merchandise for South African R&B artist Ricky Tyler’s album Happy To Be Alive, translating its language into expressive symbols, signature graphics and wearable colour.
HAPPY TO BE ALIVE / MERCH
02
Self-initiated · Fashion · Apparel
A speculative collaboration that interprets Lionel Messi’s football legacy through Kith’s fashion and lifestyle language — a bridge between football heritage, streetwear and cultural mythology.
FOOTBALL / FASHION
03
Founder project · Culture · Identity
A self-initiated clothing brand built around contemporary South African culture. The international dialling code becomes a badge of origin — flexible enough for garments, labels, collaborations and everyday life.
SOUTH AFRICA, WORN.
04
Professional experience · Digital · Brand
Branded digital assets for an enterprise AI platform, translating a technical product into clear visual communication across website, social and recurring business touchpoints.
ENTERPRISE AI / DIGITAL
05
Self-initiated · Sport · Apparel
A speculative England concept expanded beyond the match shirt into a connected sideline and fan collection. The rebuild prioritises vector marks, typography, pattern development and apparel thinking.
ONE NATION / THREE LIONS
03 / ABOUT
I’m Sam — a graphic designer and art director from Johannesburg. I’m interested in the space where sport, culture, fashion and technology overlap.
I care about the details that make an idea feel real: the system behind the logo, the garment beyond the hero mockup, the campaign that gives a product a place to live. I work across identity, campaigns, apparel graphics, digital content and image-making.
04 / CONTACT
For design, art direction, apparel or creative collaborations:
schwartzs2001@gmail.com ↗